Overcoming the decrease in blog traffic due to the Google Core Algorithm

If you experience a decrease in traffic on your blog this week, one of the causes may be due to the effect of being affected by Google Core . Therefore, it's good for you to read more about the following Google Core Algorithm Update .


In some information yesterday, Google made sure it was updating the Google Core algorithm earlier this week.

Google has confirmed rumors that a search algorithm update took place a few days ago. The existence of the update algorithm does not inevitably make some sites may even increase rankings in search engines or vice versa, instead experiencing a decrease in traffic that clearly has a negative impact. 

You need to know, that basically Google always makes improvements in various lines. Every time Google updates, there will definitely be a positive and negative impact on one or more changes whose purpose is of course to increase results with a high level of relevance. 

Some are focused around certain improvements. In fact, when viewed from the impact it causes.

As I said above, this week, Google is releasing the Core algorithm update. Gradually, Google does it several times regularly every year. 

It was clearly confirmed by Google through posting on Twitter that it was releasing "Core algorithm update" since Monday. Scara clearly Google says it is "routine" updates throughout the year and is referenced to follow up on previous Core updates. 

Google also explained that the real impact of this annual Core search update caused some websites to be affected, whether deindex, or just a decrease in rankings. Last week Google's top ranking, this week could have been freefall.

In general, Google says to continue to improve the quality of your site as a whole, and the next time Google continues to strive to be consistent with this update. 

The following is Google's statement regarding the Google Core update that I have stated above:

On Monday, we released a broad core algorithm update, as we routinely sdo throughout the year. For background and advice about these, see our tweet from last month.

Like other update release events, some sites may experience adverse effects or profits. There is nothing wrong with the webpage that you have today. Please observe the changes and immediately make improvements.

Overcoming the decrease in blog traffic due to the Google Core Algorithm

The following are some tips to overcome the Google Core algorithm update:

• Stay focused on fixing less good content
• Make the content more fresh and have good quality
• Avoid creating content with a small number of letter characters
• Avoid black hat SEO
• Remove low quality backlinks
• Use responsive design / mobile friendly templates

Tips to overcome the Core Algorithm update above in accordance with what I understand, based on the nature of the initial purpose of the existence of the Google algorithm is made. If the tips are too simple, that's what I know. You can find other references. The more you read, the more benefits you will get. 

At least that's some summary. Overcoming the decrease in blog traffic due to the Google Core Algorithm . Hopefully useful and cautious.

How to Deal with Leverage Browser Caching on Blogger

The problem that often appears faced by bloggers is the speed of the site. the problem arises because of several things like optimize images, minify javascript and leverage browser caching. Now on this occasion Arlina Design will share how to overcome browser leverage caching on Blogger ?


This problem is often encountered when we check the speed of the blog through the GTMetrix or Google PageSpeed ​​Insights tool . Because browser caching leverage is also one of the determinants of blog loading speed, the faster the blog loading, the higher the blog traffic. An example of leverage browser caching is like the picture below when I check the www.arlinadzgn.com site on Google PageSpeed ​​Insights

Simply put Leverage browser caching functions to set the expiration date or the maximum age of HTTP / HTTPS headers that are directly related to source code such as CSS, Javascript and static images. So instruct the browser to load the Source Code that has been downloaded earlier from local storage.

How to Deal with Leverage Browser Caching on Blogger

Step One, to overcome browser caching leverage, open the Blogger Dashboard then select Theme> Click the Edit HTML button and add the code below just below <head>

<include expiration='7d' path='*.css'/>
<include expiration='7d' path='*.js'/>
<include expiration='3d' path='*.gif'/>
<include expiration='3d' path='*.jpeg'/>
<include expiration='3d' path='*.jpg'/>
<include expiration='3d' path='*.png'/>

Once added, save the theme. 

For WordPress users, you can use this code. Access the .htaccess file on the Public Html WordPress web hosting and add the code below

## EXPIRES CACHING ##
<IfModule mod_expires.c>
ExpiresActive On
ExpiresByType image/jpg "access plus 1 year"
ExpiresByType image/jpeg "access plus 1 year"
ExpiresByType image/gif "access plus 1 year"
ExpiresByType image/png "access plus 1 year"
ExpiresByType text/css "access plus 1 month"
ExpiresByType application/pdf "access plus 1 month"
ExpiresByType text/x-javascript "access plus 1 month"
ExpiresByType application/x-shockwave-flash "access plus 1 month"
ExpiresByType image/x-icon "access plus 1 year"
ExpiresDefault "access plus 2 days"
</IfModule>
## EXPIRES CACHING ##

Usually takes approximately one week after installation, then check the site again at GTMetrix or Google PageSpeed ​​Insights

That is one way to speed up loading your blog, by having a good blog speed it will be able to add blog traffic. 

Thus, How to Overcome Browser Caching Leverage on Blogger, hopefully useful. Wassalam.

Basic SEO Techniques for Beginners

The most basic thing in search engine optimization ( SEO ) is a website keyword. Keywords can determine the amount of blog or web traffic that comes from search engines.


Keywords are also the most important thing in implementing basic SEO tips. Therefore, choosing the right keywords is important to get maximum results.

Keyword is the key to SEO (Search Engine Optimization). The keywords you choose will play a big role in determining the amount of traffic or visitors coming from search engines, like Google. 

For maximum results, do a research first in finding the right keywords. 

The chosen keyword should be the most searched keywords on search engines. 

If you choose the wrong keyword, this will certainly result in lonely visitors. But, if the chosen keyword is right, more visitors will come from search engines. 

An article or article should have good keywords to support its ranking in search engines.

One of the tips in choosing it is to use specific keywords or can be called long tail keywords instead of using short keywords that have a high level of competition. This is mainly used for new blogs or websites. 

The advantage gained by using long tail keywords is that it can reduce competition for a keyword in search engines. 

Thus, the chances of the emergence of articles on search engines will become even greater. In addition, information seekers on search engines usually also use several words to search.

Basic SEO Techniques For Beginners

Previously, register with the search engine first the website that was owned, especially google. Because currently the Google search engine is the most popular compared to other search engines. 

For blogger / blogspot users there is no need to register a website with Google. Blogger will automatically register your blog on google search engines if you do not change the default settings. 

For those who want to learn SEO for free, first master the basic SEO techniques. 

Below, will be explained 3 basic tips in learning SEO for beginners who need to know in doing search engine optimization, including:

1. Determine the title of the page (title tag) correctly
2. Make an effective meta description
3. Use keywords in the page

Below will be explained in more detail about the three things above.

1. Determine the title of the page (title tag) correctly

The page title is the sentence contained in the title tag and is located between the head tags. 

This title will be used as the title of the tab of a page that is opened in the web browser. In addition, this title tag will also be read by the search engine as a web title in the search results. 

Here's the sample code.

<title>Page Title</title>

See more about the placement of title tags in HTML files. 

Title tags are one of the most important components in onpage optimization. Because this tag will show the search engine what topics are being discussed in the text and will appear in the first line before the description. 

The reader will also first see the title of the article rather than its contents to choose which website to open in the search results. 

Therefore, do not make the title of an article carelessly. 

One of the things that must be done is to add the selected keywords in the page title. Also for optimal results, place the keyword at the beginning of the page title. Because the more in front of the keyword is placed, the better.

One mistake that is often done is to place the brand or homepage title at the beginning of the article title. 

If you are a blogspot user and use the default template, the brand will be created at the beginning of the title of each article. In SEO tips, this is not recommended. So for better results put the brand at the end of the title.

Tips for determining page titles

To be able to make a good article title in the eyes of readers and search engines, you must know the tips. The following tips need to be known in making an article title.

Create a title in accordance with the contents of the article

The title should be made describing the contents of the text from a page. 

Based on the SEO starter guide created by Google, it is said to avoid creating titles that are not related to the content / content of the page. In addition, also avoid making default or unclear titles such as "Untitled", "New Page 1".

Create fishing title articles

If your page is in the top ten Google searches with certain keywords, then chances are that the page will be flooded by visitors, especially if it ranks first. 

However, it would be better if the title of the article was made fishing. Maybe visitors will prefer articles with titles like this and the possibility of being clicked will be greater. 

It might even be that your article will be clicked more than the article in the higher order but has a mediocre title.

2. Make an effective meta description

Descriptions are a few sentences that are snippets of a writing. 

Important descriptions to add to each page because Google might use it as a snippet or snippet in search results. Even though Google can make its own snippet to show relevant sentences. 

Just like the title, also add keywords to the beginning of the description. Then how do I add a description? Descriptions are made using the description meta tag on the template. This meta tag code will look like this.

<meta name="description" content="deskripsi halaman"/>

Google can also use descriptions from the Open Directory Project (ODP) if your website is listed there. You can read it in an article from Google about snippets. 

Use the following meta tags to prevent all search engines from using data from ODP as page descriptions.

<meta name="robots" content="NOODP">

If you only want to prevent Google from using a description of ODP, use the following meta tag.

<meta name="googlebot" content="NOODP">

According to Google through Webmaster Central Blog, meta descriptions have no effect on the position of the website in search engines, but can improve clickthrough. 

However, indirectly the meta description will also affect ranking on search engines. Because clickthrough has an impact on search engine search results pages (SERP).

Tips for creating article descriptions

Below will be explained about some basic SEO tips in making a description of an article.

Descriptions are made according to the contents of the article

The same as how to create a title, the description must also be made according to the article. Make the right description to describe the contents of the writing. Don't make a description that has no connection with the content.

It doesn't only contain keywords

In making a description, don't just enter keywords into it. Because not only search engines, this description will also be read by information seekers. So for the convenience of the reader make a quality description, not just filled with keywords.

Create a description of fishing

The description should also be made to lure visitors to click on it. Because in addition to the title, the description may also be seen by the reader as a consideration to determine the website to be opened. 

Create a unique or different title tag and meta description in each article.

3. Use keywords in the page

Besides being used in the title and description, keywords are also used in the contents of the page. 

You can repeat the keyword several times to indicate the keyword of an article. With a note, the repetition of keywords is not done excessively. Do repetitions with logical sentences. Don't carelessly add keywords if that's not needed in the sentence. 

Then, what about keyword density? 

Keyword density or keyword density on a page did indeed affect SEO. But now keyword density no longer has a role in Search Engine Optimization. Most importantly, add keywords naturally.

Repeating keywords is better by using word variations, which are more specific keywords, rather than just repeating the exact same keywords. By having many variations of keywords, the chances of articles appearing in search engines will be even greater. 

One basic SEO technique that is quite important is about where keywords are placed. Then how to put good keywords for optimization? There are several places that need to be given attention to put keywords in it. Are as follows.

Tag Heading (H1, H2, H3, ...)

This heading tag is used to make a page structured by using the main title and sub-subtitles. 

Headings should be made sequentially, not arbitrarily. This means that there are no heading tags that jump to improper headings. 

Also add keywords to this tag. Google will prefer the website page like this.

URL

The URL should be made not too long. A shorter URL will be better. Also use keywords in creating URLs.

Link

Add keywords to the anchor text from the link. Avoid making text links with words that have nothing to do with the intended page, for example "click here". 

The added links can be internal links or external links. Both types of links if used correctly can also help website ranking in search engines.

Alt Tag

Alt tags will be seen by the reader as text in the image if the web browser cannot open it. For that, make text in the alt tag that can describe the image. 

This tag will also help search engines find images on a website with certain keywords in image search. 

It's best to use keywords effectively in paragraphs without doing it excessively. 

That's the basic SEO tips that need to be known in doing search engine optimization. The three basic tips above are SEO onpage tips. 

Hopefully these tips can help you in learning SEO for free.